Client Work

The challenge: Identify opportunities to expand the brand’s digestive health business and strengthen its competitive position.

My work: Assessed the category, competitors, and existing portfolio. In addition to finding and prioritizing new product opportunities, I uncovered untapped potential in existing products that could benefit from stronger positioning and support.

The result: A clear, phased set of growth recommendations, a consumer-led portfolio prioritization, and seven new product briefs, including rationale, formulas and claims.

The challenge: Identify new product opportunities across three snacks categories.

My work: Conducted a market landscape review to reveal consumer and product trends, developed six innovation territories, generated new product descriptions and claims, and designed and facilitated workshops to help client teams refine and prioritize the opportunities.

The result: A category, consumer, and ingredient trend landscape, nine innovation territories, and a range of innovation and renovation ideas to populate near-term pipelines.

The challenge: Assess the attractiveness of several therapeutic categories for over-the-counter status and prioritize appropriate drug candidates.

My work: Evaluated category attractiveness, consumer demand, competitive gaps, medical and regulatory considerations, and commercial potential.

The result: Go/no-go recommendations to help guide organization's next steps.